It is the consumer who gives us impulses for development and innovation. We believe in co-creation and highly value suggestions and ideas. This way, we received several requests for more invisibility of an undershirt under a thin dress shirt. Skin colors as seen elsewhere were suggested the most.  In our opinion there is no universal skin color and on top of that, we have understood from especially Ladies that a kind of skin color undershirt is very un-sexy.

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